ZOOX HDS

MADE FOR RIDERS

The HDS is the spiritual successor of High Density land transportation modes like buses and trams, as well as Cargo Capabilities for large corporations with High Density Cargo needs.

Concept Video

ZOOX MOBILITY!

The brief is to design a system of transportation that takes into account personal experiences and enjoyment, while also being ractical and convenient. All of it has to meld in one, cohesive system that completes each other.

System Developement

THE MOBILITY SYSTEM

Different types and ofrms of transportation will make up the Zoox urban sytem such intra city transport for urban area transport, Inter city transportation for long distances between towns and cities, and last mile transport for short distance transportation within a city.

Gathering References

PUBLIC TRANSPORT

Before sketching what is meant to be the future of public transportation, I gathered references of what people are now envisioning future transportation will look like. And something I noticed immediatly is that most of em were still containing lots of structure that obstructsed the view of the passengers. And had a very distinct design language that was somewhat related to the location their transport was going to be operating in. Here is where I decided to try to make my vision of public tranportation be more focused on Barcelona design aesthetic and visuals.

All References from Behance, link on image

Design Developement

BODY ON FRAME

Redefine ZOOX’s aesthetic and visual language was quite a challenge, since I wasn’t designing just my vehicle, but as a team, we were designing a system of vehicles, so the vehicles had to have a visual consistency so that they were easily recognisable.

With edgy and unconventional design and referencing some Barcelona originals like “trencadís” and the unique Modernist Architecture of the city, the HDS was very strongly connected with Barcelona yet coherant and consistent visually compared to the rest of the vehicles.

UI/UX Design

DISPLAYS & APP

With the developement of a system of vehicles, a consistent exterior wasnt the only requirement. As for a system to be 100% consistent, it is necessary to have consistentcy everywhere, even more so when we are talking about public transportation.

To ensure that the vehicles had a consistent design thru out the entire vehicle, the information that is required to be displayed in a vehicle like the HDS, used the graaphic elements that we defined a visual language that served as the point of departure for anything that was meant to be made by the brand.

This was very useful when creating the app on Figma, as we would create the graphics either on Illustrator or Figma and use them on everything.